Household, Finances, Commerce, Industry
Syd was awarded national advertising commissions for large companies throughout his career, including Chevrolet, Jell-O, General Electric and Jeep. He also supported the effort to support America’s war food program and encourage people to buy War Bonds during the 1940s with ads for Eveready Batteries and Auto-lite Batteries. Here are some examples.
American Express Travelers Cheques
(1952-1953) – Saturday Evening Post, Esquire, Collier’s, American Magazine
BarcaLounger
(1950s) – Esquire, Life Magazine
Bauer Home Movies
(1968) – Playboy Magazine
Bell Telephone System – Classified Directory
(1946) – Better Homes & Garden
Bigelow Carpet Company
(1955-1956) – The New Yorker
Coated Lithwite Folding Cartons
(1945) – The Manufacturing Confectioner
“Look here, lady!”
“Hey mister…look!”
“See, lady, I’m just what you need.”
“Psst-t…look here.”
Coolerator Refrigerators
(1945) – Better Homes & Garden, Farm Journal & Farmers Wife
Electric Light and Power
(1945) – Saturday Evening Post, Time Magazine, The US News, Life, Editor & Publisher, The Commonwealth: The Magazine of Virginia
Limbering up new shoes for other people became a thriving business in Manhattan. (Hoff cartoon)
Eveready Batteries
(1945-1946) – American Legion Magazine, Mechanic Illustrated, Life, Popular Mechanics
“And to think I was a salesman who worried about not getting enough orders.”
“I’ll have to hang up, dear – one of the boys wants the phone…”
“Don’t worry, darling! There’s nobody around!”
“Just as a gag he tried calling Hitler- and he got him!”
“Now does anyone else want to be tucked in before I put out the light!”
“Smith’s wife send him all of his pin-up pictures.”
“That was a swell cake you got from you Mom!”
General Electric Water Coolers
(1940) – Time Magazine
Nicholson File Co – a file for every purpose
(1946) – Saturday Evening Post, Philadelphia Saturday News, Atkinson’s Evening Post
Rand McNally & Co.
(1945) – Newsweek, Time Magazine
“100 in geography? Why he can’t even find the Third Ave. delicatessen!”
Remington Typewritters
(1950) – The New Yorker
“Ooh! Santa put a CUM LAUDE in my stocking!”
Savings Banks of New York State
(1943) – Time Magazine
“I wuz robbed.”
“Spend, sucker, spend.”
“Hey, where am I?”
“Sure cure for nightmares.”
S.O.S. Scouring Pads
(1948-1949) Reader’s Digest / (1959) Better Homes & Garden, Look Magazine / (1958-1959) Life Magazine
