Barmate
(1963-1964) – Bartender’s Guide To Expert Drink Mixes
We’re sunk…Grandma can’t tend bar tonight!”
“Where was your luck when we were in Vegas?”
Beminal Forte 817 Vitamins
(1956-1958) – Postgraduate Medicine Magazine
Give your patient that extra life with “Beminal” 817
Give your patient that extra lift with “Bemimal” Forte
Give your patient that extra life with Beminal” Forte
Give your patient that extra life with “Beminal” Forte 817
Give Your patient that extra lift with “Bemimal” Forte 817
Give Your patient that extra lift with “Bemimal” Forte 817
Give Your patient that extra lift with “Bemimal” Forte 817
Give Your patient that extra lift with “Bemimal” Forte 817
Give Your patient that extra lift with “Bemimal” Forte 817
Give Your patient that extra lift with “Bemimal” Forte 817
Give Your patient that extra lift with “Bemimal” Forte 817
Give Your patient that extra lift with “Bemimal” Forte 817
Give Your patient that extra lift with “Bemimal” Forte 817
Give Your patient that extra lift with “Bemimal” Forte 817
Calvert Distillers
Calvert’s Familiar Jewish Words & Expressions (with six illustrations by Syd Hoff) was first published in 1970. This 15-page pamphlet is a lighthearted abridgment of The Joseph Jacobs Handbook of Familiar Jewish Words and Expressions. For use by anyone calling on the Jewish trade … for making friends with Jewish merchants, which first appeared in New York in 1952. Its publisher, the Joseph Jacobs Organization, is still in business today, under the name Joseph Jacobs Advertising (JJA).
BEGGAR – Schnorrer (Shnaw-er): Literally, a beggar. But schnorrer commonly has a lighter and often humorous meaning. Example: “I’m telling you, that friend of mine, Mortimer, is a 24-krat schnorrer. He invited me to lunch, smoked my cigarettes, then asked me to pick up the check and add his share to the money he already owed me but needed more time to repay.”
DOPE – Schlemiel (Shle-meel): As the old saying goes, a schlemiel is very bright at doing dumb things. If he fell on his back in bed, he’d find some way to break his nose on the ceiling.
TROUBLES – Tzorres (Tzorr-ess): Said the bachelor to the husband-hunting maiden: “Roses are red, violets are blue, tzorres means trouble, and so do you?” As the old saying goes: The world’s supply of tzorress will always exceed the demand.”
CONNOISSEUR – Mayvin (May-vin): The real mayvin will pay any price to get the tenderest center slices of lox. But when it comes to the finest Canadian whisky, he knows how to save about a dollar per bottle. Let all mayvinim serve Canadian Lord Calvert.
Carstairs White Seal Whiskey
Charles Antell Hair Products
(1953) Saturday Evening Post
Cole of California Swimwear
(1952) Enamel Copper Dish ‘Heavenly Bodies’
Escoffier Steak Sauce
(1954) Cue Magazine, Gourmet, The New Yorker
Ex-Lax
(1935-1936) Life Magazine
Fitch Shampoo
(1961- 1962) – Elks Magazine, Esquire, Playboy, Sports Illustrated, True Magazine
Gem Razors
(1952) – Saturday Evening Post, True Magazine
“What a catch! A man who shaves with a Feather Weight Gem Razor.”
“Who cares if you saved the game! I love you because you avoid the ‘5 O’clock shadow.”
Now, don’t worry, you won’t feel a thing!” “So I see, Doctor…you shave with a Feather Weight Gem Razor!”
“But, Miss Jones! – I merely said relax a little!” “I relax a lot when a man avoids ‘5 O’clock shadow’!”
“Say, do you memorize faces by Braille?” “Oh no! I just want to see if you shave with a Feather Weight Gem Razor.”
“I only asked if you had the time.” “I have all the time in the world for a man without ‘5 O’Clock Shadow’.”
If you hadn’t shaved with a Feather Weight Gem Razor, I’d throw you right back!”
“Hey, George, look at me! Caught in a ‘no 5 O’Clock Shadow hold!”
“Feeling your way through traffic, Miss?” “Oh, so, just seeing if you shave with a Feather Weight Gem Razor!”
“I only said get going, lady!” “I always go for a man who avoids ‘5 O’Clock shadow’!”
Gorman’s Bread
Gorman’s Bakery & Bread
Central Falls, RI
Mid 1950s
Hardwick Beltless Pajamas
(1936) Esquire
“Over my dead body you’ll tie it with the clothesline!”
“I found it, sir!”
“Daily dozen, my eye! I’m trying to find the other end!”
Interwoven Socks
(1935) – Saturday Evening Post, Philadelphia Saturday News, Atkinson’s Evening Post
“Magna cum laude”
Men who fancy Plain Hose
“Time to Attire”
Jell-O
(1953) – Life Magazine
Jerry Silverman Women’s Apparel
(1972) – The New Yorker: One of the fashion industry’s most successful New York women’s ready-to-wear firms whose dresses were worn by former first ladies Pat Nixon, Lady Bird Johnson and Rosalyn Carter. Princess Margaret and. Bess Myerson also wore his dresses. The company’s most successful slogan was, “Just show me the Jerry Silvermans, please.”
Libby’s Tomato Juice
(1935) – Saturday Evening Post
Lifebuoy Soap
(1944) – Life Magazine
Log Cabin Syrup
(1932) – The New Yorker
Martin’s Original V.V.O.
(1952) – It’s Fun Learning Cartooning by Hoff
Old Gold Cigarettes
(1943) – Life Magazine, Saturday Evening Post, Springfield Leader Post
Ralston Cereal (1946)
“Look, Mr. Hoff…he’s eating out of her hand.”
Roblee Shoes For Men
(1944) – Life Magazine, Saturday Evening Post
“A neat soldier, Hemenway.”
Ruppert Beer
(1947) – The New Yorker
Some things can’t be hurried…
Sanforized Fabrics
(1950s) – Life Magazine, Saturday Evening Post
“Alteration charges? Oh no, sir, just step outside and come back.”
“Alteration charges? Oh no, sir, just step outside and come back.”
“It was nothing at all – I’m wearing my ‘Sanforized’ slacks.”
“I want some ‘Sanforized’ shorts – this suit leaks a little.”
Topps Chewing Gum
(1952) – Ad appeared on New York City Subways
