True Magazine
True was published by Fawcett Publications from 1937 until 1974. Marketed as a “Man’s Magazine” by a variety of titular elaborations (… A Man’s Magazine, The Man’s Magazine, #1 Man’s Magazine, Bestselling Man’s Magazine), its articles featured high adventure, sports profiles and dramatic conflicts.
"Don’t look now, mama, but your slip is showing." (Apr 1946)
"There was a phone call from Mr. John, Mrs. Hunter left her card—and the liquor store made a delivery." (Mar. 1947)
"Er—is the moll of the house in?" (June 1947)
"It’s such a lovely day we’ve decided to walk." (July 1947)
"It’s such a lovely day we’ve decided to walk." (original)
"Mind if I join you? He’s my husband." (Jan 1948)
"Then your father whistled at me—the rest is history." (Feb. 1948)
"You’re through, Penwick—turn in your couch." (1949)
"Please, Fred—I’m just not in the mood right now." (Mar. 1952)
"Being of sound mind and body, I squandered all my money on chorus girls and liquor." (June 1952)
Introducing the Eczema Cocktail, Bay Hoss and Ack-Ack.
Flying high and low living produce oddly equal symptoms.
Lurch left, lurch right. Lurch left, lurch right. Martin would never give up.
“Every time he got drunk he would get to thinking about poor Mr. Smith, isolated on that hilltop with no manure.”
Besides writing releases, a good press agent worries about what his clients wear, and with whom they go out. All this, and ulcers, too.
The press agent in action, calculating his next move.
That runny nose of yours may or may not mean trouble. True’s medical writer gives you the lowdown.
Rest and relaxation is the best medicine you can get. Don’t let little things annoy you.